In recent years, the demand for sustainability has been growing steadily. Consumers are beginning to alter their shopping choices to do their part for the environment through the clothes they wear.
For conscious consumers, fashion should not only make you look and feel good, but also be kind to our environment. The ultimate goal is for all brands to have eco-conscious business models that reduce the negative impacts on the environment as much as possible. Remember, small steps can make a huge difference!
If you are still unconvinced about making the switch to support eco-conscious brands, here are some reasons why sustainable fashion matters.
Reduces carbon footprint
The fashion industry is one of the most significant contributors to the total greenhouse gas emissions annually. A great majority of the apparel sold in fast-fashion brands is made from fabrics such as polyester, acrylic, nylon and more. These fabrics are created from synthetic fibres, which are man-made and produced with chemicals or fossil fuels.
Synthetic fabrics have a substantial negative impact on the environment as they are not biodegradable and emit greenhouse gases. In fact, research has shown that materials such as polyester and nylon emit nitrous oxide, which is approximately 300 times worse for the environment than carbon dioxide!
Carbon footprint is the leading cause of man-made climate change. This is because the amount of greenhouse gas emissions trapped in our atmosphere will cause global warming.
Sustainable brands tend to use materials from natural fabrics that are fully biodegradable and renewable. Natural fabrics such as linen or cotton are environmentally-sound and great sustainable alternatives when shopping for clothes. What’s more, they are functional, durable and comfortable – these are but some of the many reasons why linen tops are trendy.
Creates less waste
Short-lived fashion trends create an enormous amount of waste. Studies have found that an estimated 300,000 tonnes of textiles are thrown away every year. These textiles could have been repurposed or upcycled and given a new life. Shortening trend cycles will undoubtedly exacerbate this statistic, as consumers will develop a habit of discarding items on a regular basis once a new trend comes along.
In comparison, eco-conscious brands often focus on creating pieces that are long-lasting and versatile. Encouraging restyling is one of the most effective ways to reduce the amount of textile waste produced. Timeless and durable clothing items allow an individual to repurpose the same pieces over and over again.
Be the change
The truth is, it is easy to buy whatever catches our eye or is trendy, and not recognise the impact of our purchase choices. However, at the end of the day, it is our choice if we want to be a part of the problem or solution.
To quote sustainability advocate and author Anna Lappé, “every time you spend money, you cast a vote for the kind of world you want”. Grand gestures, though they may be effective, are not always necessary. Small baby steps can make a massive difference in the long run! Clothing is an accessible avenue for us to impact change because it plays a prominent role in our daily lives. So, what are you waiting for? Choose to shop sustainably today!
Conclusion
If you are looking for a great clothing label in Singapore that takes pride in its corporate sustainability, TRT Concept is the one for you. We are one of the best minimalist clothing brands in the country, offering an extensive range of stylish apparel. We understand the importance of corporate sustainability and strive to always make a conscious effort to reduce our carbon footprint.
Our clothing pieces are made using a range of natural woven fabrics that are durable, comfortable, fully biodegradable and renewable. As a brand, we aim to promote style longevity and flexibility through creative restyling. Our classic and timeless designs are incredibly versatile and are designed to last a long time.
Apart from sustainable clothing, we also offer a comprehensive collection of accessories to complete your OOTD, including hats, scarves and female bags online.
Browse our collections today for sustainable and fashionable pieces!